Samsung Armani M7500

Overview

The Samsung Emporio Armani M7500 Night Effect is the follow-up to the Samsung P520 Armani touchscreen mobile phone released over a year ago, however a lot has changed during this time and the Night Effect is a very different beast from its big brother. Firstly and most noticeably is the M7500 is not a touchscreen and secondly, this time the phone is branded with the Emporio Armani name, signifying it's aimed at the same youthful, stylish people who so love that particular range of clothes. Is it just a pretty face though? Let's find out!

Why You Should Buy the Sansung Armani M7500

• It says Emporio Armani everywhere! Under the screen, along the sides, on the box and a huge logo stamped on the rear doesn't make it difficult to guess who endorses the M7500.
• It has a trick light system where an LED strip light runs around the edge of the phone, broken only by a logo on one side and music keys on the other, which glows blue, red or green.
• The AMOLED screen looks fantastic!
• It's a 3G mobile phone with HSDPA support.
• On the rear is a 3.2 megapixel camera.

It's the M7500 Night Effect's standout feature, it's where it got its name and it's also the part you'll love or hate – the LED lights encircling the case. The subtle strip is broken on the left side by the words Emporio Armani and the familiar logo, which also glows with atomic brightness, while on the right side a set of dedicated music keys reside. When you switch the phone on, when you receive or make a call or when you listen to music, the lights react and light up in your chosen colour or sequence of colours. Whatever your thoughts, there's no denying it really makes the new Samsung Armani phone stand out from the crowd!

Thankfully Samsung have included a nice piece of tech inside the M7500 to offset all this flash, the beautiful AMOLED screen. Protected by reinforced glass, the display is bright and clear, highlighting the advantages of using this type of screen instantly. Whether there is any power saving is difficult to assess, especially as any additional battery life will be used to power the LEDs! We love the interface too, which thanks to a selection of shortcuts on the home screen is easy to delve into quickly. If you have to explore, you can do so via a regular grid layout or by a V-shape scrolling affair reminiscent of Sony Ericsson's Walkman profile.

The 3.2 megapixel camera mounted on the rear of the casing doesn't have a flash, so don't expect to snap away in some dark, fashionable after-hours club; however in daylight the autofocus camera does a good job, plus the video provides decent results too, so all is not lost. The 3G HSDPA connection gives you plenty of speed when it comes to browsing the Internet and the 2.2” screen displays everything perfectly for general use. Finally, the music player is a highlight of the M7500 Night Effect and the sound quality promises to be up to Samsung's usual high standards.

Summary of the Samsung Emporio Armani M7500 Night Effect.

Its full name may be ridiculously long for a mobile phone and many are going to dislike its garish light display, however the Armani M7500 is not aimed at those who prefer their phones to be restrained and known only by a series of numbers. It's about flaunting your love of quality designer products, individuality and a desire to own a mobile phone which fits in with your style. Put simply, if you don't get it, don't get it!